The Lifecare Affordability Plan is hiring a Marketing and Outreach Director.
The Marketing and Outreach Director is a seasoned sales professional responsible for generating and closing leads for the LCAP, a healthcare-driven financial plan. Working closely with the LCAP team, the Marketing and Outreach Director assists with developing key messages and talking points for use in target marketing efforts to enhance the LCAP brand. LCAP is a fast-paced and entrepreneurial small team with the scale, competitiveness, and value proposition of the parent company (SEIA).
Roles and Responsibilities
- Leverage existing relationships and cultivate new relationships with Center of Influence (COI) organizations in the senior housing and healthcare industry, such as aging lifecare organizations, elder law attorney practices, senior housing communities, geriatric care physicians, home care agencies, and organizations focused on serving those with Alzheimer’s Disease and other forms of dementia.
- Establish, organize, and participate in appropriate events and/or speaking engagements to increase leads and foster positive community relationships.
- Consistently meets, or exceeds, sales targets outlined by management.
- Effective and consistent usage of customer relationship management (CRM) systems to manage Center of Influence (COI) sales and inquiries.
Download the Marketing and Outreach Director Job Posting for more information.