You direct the care plan - we'll support it with financial guidance.

Support for Senior Housing & Healthcare Professionals

Help Families Access the Best Care They Can Afford

As you know, understanding the finances surrounding long-term healthcare and senior housing can be a challenge, even for the savviest families. The Lifecare Affordability Plan (LCAP™) is a financial planning process, based on your Plan of Care, designed to provide families with a strategy that meets changing healthcare needs while preserving the caregiver’s quality of life.

Introducing current and prospective resident families to LCAP can facilitate better use of their available funds, as well as:


Bolster resident’s financial security through improved management of assets


Plan for the most likely care outcomes, and optimize their finances appropriately


Make private pay admissions accessible to more residents

However, the LCAP process does more than provide financial guidance. It facilitates the decision-making process for individuals and families who are often overwhelmed by the “new normal” they find themselves in following a diagnosis.

Our approach is compassionate but grounded in reality. Having an actionable, long-term plan in place, in the form of an LCAP, helps families move forward with confidence and peace of mind.

Email or call (703) 940-3485 to schedule a meeting time.

Phone Icon

Let's have a conversation.

Think of it as evidence-based lifecare.

During a health crisis, the difference between thriving or surviving is directly correlated to having an action plan. Yet, all too often, health crisis planning is an afterthought by administrators — in part because talking about money is the last thing anyone wants to do. (That’s where we come in.) Introducing clients to Lifecare Affordability Planning can boost financial security and customer satisfaction scores.

Think of us as a strategic partner.

Discussing money matters may be uncomfortable for direct care providers. But a health crisis can become a financial one, if not managed proactively. That’s why we offer affordable lifecare plans that are tailored to individual circumstances. There are many different types of care. But the one we all care about most is getting the right knowledge at the right time. Introduce your clients to Lifecare Affordability Planning. And they’ll feel more comfortable investing in you. 

Our Promise To You


We incorporate the plan of care built by your team and the prescription of care from the healthcare professionals at the center of the LCAP — complementing your direction with decision-making guidance and financial advice.

Just like physicians operate according to a standard of care — agreed-upon best practices and clinical paths — we operate to the highest fiduciary standard of care. The fiduciary standard of care requires that we act in the client’s best interest when offering financial advice.

We understand the importance of trust in the relationships you have with your residents, families and potential clients. We honor that in every interaction

The resource you need to meet your organization’s goals.

Our team augments your team in ways that benefit your whole organization.

Streamline the Sales Process

The LCAP process truncates the consideration period by surfacing financial solutions faster.

Reduce Your Workload

We do the heavy lifting on the financial side — freeing you up to do what you do best.

Improve Customer Satisfaction

Satisfied and informed residents and families may boost customer satisfaction ratings and fuel referrals.

Build Trust

Our team provides an objective financial perspective, removing your team from conversations centered on costs.

Improve and Maintain Census

By providing your residents with financial planning customized to their Care Plan, they can find security in choosing or staying with you.

Let's have a conversation. Email or call (703) 940-3485 to schedule a meeting time.

There’s a better way to advise.

When a health crisis hits, financial planning is only half the battle. We’re here to help you distinguish your practice by advising clients more holistically. Offering Lifecare Affordability Plans demonstrates your specialized guidance; it also helps protect their assets, safeguard their legacy, empower their decisions, and make the most of their resources. Of course, the ultimate goal is to maximize their quality of life.

Build stronger client relationships.

You take pride in advising your clients. But it’s the way you go above and beyond that sets you apart. Show clients that you’re thinking long-term, beyond retirement, estate planning, and other traditional financial milestones. When you expect the unexpected on their behalf, they’ll appreciate that you have their well-being top of mind. And it will deepen their confidence in you.

  • Our Team

    We have over 20 years of experience — personal, professional and volunteer — in the senior housing and healthcare field.

    • LCAP creator Tom West is a seasoned financial planner with an emphasis on advising families struggling with a life-changing diagnosis. He sat on the boards of several assisted living and memory care communities.
    • Client Services Director Arvette M. Reid has 15 years of professional experience in senior housing and healthcare — she’s walked in your shoes and understands your challenges.
    • All our financial planners have decades of experience developing strategic recommendations to aid families in growing, protecting and distributing their wealth.
  • case-study-center

    Case Study

    Weighing the Options When the Need for Care Increases

    Steve (age 75) and Mary (age 76) are in an independent living environment at an affluent lifecare community in Northern Virginia. Steve has been diagnosed with intermediate stage dementia. Mary is a no-nonsense, sophisticated investor, who has successfully managed the couple’s multimillion-dollar assets.

    When we met her, Mary was evaluating whether to move toward higher levels of assistance within their community or bring additional hours of home-based care into their independent living environment. We helped Mary make a choice that gave her peace of mind and the support of her family.